Areas of expertise

Peter Gustav Olson specialises in EU and UK trademarks, EU and UK designs, and domain name conflicts.

Having been involved in the EUTM since its inception in 1996, Peter has filed over 1500 TM applications and has been involved in over 1000 EUTM oppositions (as opponent as well as applicant).

Peter has a U.S. law degree from the University of California, Hastings College of the Law. He moved to Denmark and got a Danish law degree in 1997. This was right near the beginning of the EUTM (CTM) in 1996, and Peter was educated in up-to-date EU Law and was bullish about the CTM from the start. He is a member of the EUIPO subcommittee of the INTA Trademark Offices Practice Committee and the MARQUES Designs Team. From 2019-2021 Peter was an EUIPO SQAP Auditor, a prestigious position, read more here.

Peter assists primarily U.S. clients with EUTM and UKTM issues, both applications filed at EUIPO, and is also taking over the representation of WIPO International Registrations (IR) designations of those jurisdictions. Prior to Brexit, Peter regularly represented clients before the UKIPO, and he continues to do so post-Brexit via a UK subsidiary. Peter now represents approximately 2000 UKTMs.

  • Member of the International Trademark Association (INTA)
  • Member of the Bar of District of Columbia Court of Appeals (Washington, D.C. Bar)
  • Member of the Danish Law Society

English, Danish, and Swedish


“Trademark virtuoso Peter Gustav Olson is “a perceptive strategist and an expert on EU trademarks”. Having filed over 1,200 Community trademark applications and been involved in more than 600 Community trademark oppositions throughout his career, clients can sleep soundly knowing their marks are safe in his hands.”

– WTR, 2019