New name carefully chosen
The Nordic aspect is our strongest characteristic, and the new name had to live up to five basic criteria: It was to have a purely Nordic sound – not an English. It was to be short and precise – and possible to use in all main languages. And it was to stand out from our competitors and tell a strong story.
We succeeded in finding a name that meets all of these criteria – NJORD.
- NJORD is a god from the Norse mythology who represents trade, wealth and shipping.
- NJORD has a clean, Nordic sound and creates clear, Nordic associations.
- The N in NJORD represents the north direction of the compass, which also defines our main market.
- NJORD is a short and robust one-syllable name.
In Danish, NJORD is pronounced in the same way as the Danish words for north ("nord") and fiord ("fjord") - namely with a silent ”d”.
The word "fiord" is part of the English language. And therefore, English-speaking persons intuitively know that NJORD should be pronounced in the same way. However, in English there is no silent "d".
NJORD Estonia: Employer is liable for AI’s discriminative actions
Algorithms have established themselves in almost every field of life and economy. Various automated programs have also become part of the process in recruitment and employing staff, respectively, with or without big data analysis. The use of such technologies in recruitment or in the assessment of work processes, in general, should take into account both the protection of personal data and the prevention of discrimination.
NJORD Estonia: Should we regulate artificial intelligence?
Businesses invest billions of dollars into artificial intelligence (AI) development, which has caused relevant government institutions to advance research into AI strategies. Therefore, the hype around AI has also led to the discussion on the need for regulation in the field. Elon Musk’s dispute with Mark Zuckerberg has brought the subject to the general public’s attention. The former insists on regulating AI and the latter sees only benefits, not threats. You can find different opinions on this issue online.
NJORD receives high ratings from Chambers and Partners
Chambers and Partners have just published their ratings of law firms and individual lawyers for 2019. Once again, several of NJORD’s departments have received high ratings, which show that NJORD is among the best, nationally as well as internationally.