23.12.2014

News

New name carefully chosen

The Nordic aspect is our strongest characteristic, and the new name had to live up to five basic criteria: It was to have a purely Nordic sound – not an English. It was to be short and precise – and possible to use in ­all main languages. And it was to stand out from our competitors and tell a strong story.

Mission accomplished

We succeeded in finding a name that meets all of these criteria – NJORD.

  • NJORD is a god from the Norse mythology who represents trade, wealth and shipping.
  • NJORD has a clean, Nordic sound and creates clear, Nordic associations.
  • The N in NJORD represents the north direction of the compass, which also defines our main market.
  • NJORD is a short and robust one-syllable name.

In Danish, NJORD is pronounced in the same way as the Danish words for north ("nord") and fiord ("fjord") - namely with a silent ”d”.

The word "fiord" is part of the English language. And therefore, English-speaking persons intuitively know that NJORD should be pronounced in the same way. However, in English there is no silent "d".

Latest news

NJORD Estonia: Limitation periods for claims recognised by an enforcement instrument will change

Until today, Estonian laws have sought to keep limitation periods as uniform as possible. In this context, the regulation in force since 2011 provides that the limitation period for a claim recognised by a court judgment that has entered into force or for a claim that arises from a settlement approved by a court or from another enforcement instrument is ten years as of entry into force of the court judgment or issue of another enforcement instrument.

NJORD Estonia: Construction standard may determine the outcome of a dispute

Despite the fact that the volume of construction work has grown rapidly in recent years, disputes concerning the construction quality of buildings continue to be topical. Not rare are the cases where a person who has bought a home or a commercial space finds some constructional peculiarity or a building-related problem only after they have moved in. A separate issue concerns whether such a peculiarity or problem can be regarded as a non-compliance with the quality requirements of the building, or, in other words, as a defect that could serve as a basis for filing claims against the seller.

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